This week in Chicago, Home Technology Specialists of America (HTSA), the hybrid-retail and custom integration buying group in the US, said that it is working aggressively to grow its residential lighting business, and has begun offering new design capabilities, an expanded assortment of high-performance LED lighting fixtures, and other associated services. The announcement was made at a special press conference held during the conference at the Intercontinental Chicago Magnificent Mile Hotel in Chicago, IL.  More than 90 percent of HTSA’s members were in attendance at the Fall Meeting, which included 257 people, including manufacturer partners and members of the press.

“The overall lighting business is huge, but there is comparatively little penetration of the high-performance lighting segment in residential custom integration today.” “There are many reasons why this situation exists, including low consumer awareness and the convoluted distribution practices of the lighting industry.

“The lighting fixture industry alone is a $32.5 billion business that dwarfs the $14 billion custom integration industry”. “There is a tremendous opportunity for Integration firms to introduce their clients to a powerful expanded mix of new fixtures, as well as lighting design and other associated services, delighting their customers and increasing their share of the lucrative lighting market at the same time.”

D2MK Solutions represents Coastal Source Canada’s Outdoor Lighting and Audio products in Ontario.